Beckxodus

Nickname for the alleged “exodus” of advertisers from Glenn Beck’s show on Fox News.

Commenting on the latest companies to pull their advertising from Glenn Beck’s Fox News show (in response to Beck calling President Obama a racist with a “deep-seated hatred for white people or the white culture”) RBR/TVBR wrote:

Eight more clients have asked that their commercial messages stay away from Glenn Beck’s Fox News Channel program, bringing the total number of former advertisers to 20. The latest members of theBeckxodus (yeah, we made up a new word) include some big corporate names.

The roster of companies to have joined the “Beckxodus,” according to RBR/TVBR, includes: Best Buy, CVS, Travelocity, Wal-Mart, GEICO, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, and State Farm Insurance.